Five marketing strategies that do not involve social media

What else can a business do to reach potential customers that doesn’t involve sharing, posting or tweeting on social media? 1. Ambassador programmes An ambassador will serve as a representation of your company’s brand. They can spread the word about your brand and/or specific product or service…

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Maximise your mobile email marketing

With email still getting twice as many conversions as social media, it’s probably worth targeting users on-the-go. Here’s a simple guide to maximise your email marketing: 1. The layout Being mobile responsive isn’t just changing the dimensions of your content to suit a smartphone. It’s also…

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Kickstart your content marketing with these tips

Although most businesses do content marketing, they are not all successful. So here are four tips to improve your content marketing results. 1. Detail your strategy If you want to experience success with your content marketing, you need a detailed plan of attack. Lots of businesses simply throw up blog…

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Five alternative ways to improve your website traffic

1. Spend 80% of your time on your ad headline A recent study suggested that eight out of 10 people will read the headline, but not the rest of the ad. Their decision will have already been made before they get to the rest of your copy. Spend the majority…

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How to grow your personal brand and business with Twitter advertisements

Twitter announced that its advertising platform is now available in over 200 countries and territories. This has opened up many possibilities for entrepreneurs to market their businesses. Twitter is a great promotion tool when used properly. It has an easy-to-navigate dashboard and it provides in-depth analytics and helps you scale…

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