Our mission is to help build a happier, healthier society by connecting people with self-care information, real stories and professional support across a range of mental health and wellness topics.

We run a network of directory websites with over 24,000 professional members, - Counselling Directory, Hypnotherapy Directory, Life Coach Directory, Nutritionist Resource and Therapy Directory - and produce Happiful magazine, a monthly magazine packed with content to support positive mental health and wellbeing.

More than 4.6 million people have found support through our resources*

While available to purchase in print, we're committed to making the magazine accessible to as many people as possible, so it's also available as a free e-magazine, sent straight to your inbox every month.

We continually engage with professionals from across our websites to help inform our writing and advice, in addition to including the real-life experiences of readers.

At Happiful, we are dedicated to signposting support, information and self-care opportunities to all our readers, and connecting them with the help they need.

Our History

July 2005

Counselling Directory

Two sisters had a dream to help people in need of emotional support connect with counselling professionals who could help them.

September 2006

Our first paying customers

We initially ran the directory for free, but to make it a sustainable business we started charging £10 per month for listings.

November 2006

100 Members

Within 2 months of charging, we had signed up 100 paying members..

April 2008

1,000 Members

Less than three years after launching, we signed up our 1000th paying customer!

December 2008

Two more directories

Hypnotherapy Directory and Life Coach Directory were launched.

June 2009

Entered the world of social media

Since those early days, we now have over 65,000 social media followers across all of our platforms.

January 2010

Therapy Directory

Therapy Directory was launched.

March 2010

Nutritionist Resource

Nutritionist Resource was launched.



We underwent our biggest rebrand yet, with a completely new logo and website to reflect the changing needs of our users.

May 2015

Breaking the internet

An infographic created for Depression Awareness Week goes viral, reaching over 80,000 on Facebook alone.

March 2017

Happiful Magazine

All these brands came together to create happiful magazine. Healthy ideas that change the world.

April 2018

Membership landmark

We reached a total of 20,000 professional members across all of our directories - a huge landmark in our company’s history.

March 2019

Podfest for Mental Health

We hosted our first ever event, Podfest for Mental Health; a day of live podcast recordings, all dedicated to continuing the conversations around mental health.

September 2019

Certified B Corp

In 2019, we were incredibly proud to have become a certified B Corporation.

Our ethos

Happiful is dedicated to sharing the stories, experiences and support available for the whole of our society and we will work continually to ensure we represent the broadest audience possible.

We believe in equal rights for people of all genders, identifications, race, religions, sexuality, ability, shape, size and age – and everyone’s right to be heard and supported.

We work with professionals from across our platforms and in different disciplines and practises to ensure our information and advice is reviewed and updated in line with current thinking and practise. We continually welcome feedback.

Read more about our content pledges

*We have tracked more than 7.5 million connections from clients to therapists on our websites, with each client making an average of 1.6 enquiries, we estimate that 4.6 million people have accessed support on our websites.