According to a new report, Google is valuing quality content as a major factor in search rankings. Even though this won’t come as a shock to most marketers, the way Google determines quality is changing. The study notes that signals such as time on page are having a bigger…
95 posts
Ross East
Improve your website’s conversion rates with these tips
An aesthetically pleasing website is great, but don’t lose sight of what you are online for – gaining conversions. Without the consumer actions of phone calls, lead form submissions, contact form submissions, location visits and sales, your business will not generate revenue. So it’s natural to aim for more…
Why Pinterest should be taken seriously
In this blog we list a number of reasons why Pinterest should appear in your marketing strategy. 1) Audience engagement Pinterest is used by people to extend and organise their hobbies, so they tend to be engrossed in the content they consume and create. If you set up a pin…
Achieving more with video marketing
We explore a number of things to think about to get the most out of your video marketing. Create something for your audience It sounds obvious, but you shouldn’t create a video that you want to watch. You need to know what your audience wants to see instead. Conduct…
Proven ways to increase the size of your opt-in email list
Has your email list reached a plateau? Is it in decline? If so, it’s time to act. On average, email databases typically decline by about 22.5 per cent every year due to changing email addresses and unsubscribes. So to repopulate, you should explore a number of techniques to…
A nine step guide to create a killer infographic
Here is a nine step guide in creating an infographic that will captivate your audience. 1. Decide what infographic to make Is it going to be a brand infographic or an editorial? A brand infographic will typically be similar to press releases. You can use them to introduce new products,…