The age-old method of storytelling can be an effective string to your company’s bow if used correctly. Susan Gunelius wrote back in 2013, “the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a strategic priority.” This is still true today. We explore…
95 posts
Ross East
Avoid these expensive marketing mistakes
Make sure you avoid these costly marketing mistakes. Every company has a service or product that’s worth promoting, but throwing money at your marketing campaign shouldn’t be the first thing you think about. To save money and potential headaches, take a look at these examples of costly marketing…
Branding basics
Learn what branding means and what you can do to create a brand for your business. An effective brand can give you a massive advantage over your competition. But what exactly is a brand? Basically put, it’s a promise you are making to your customers. It differentiates your company…
Take advantage of changing habits to grow your small business
Here are some tips on how to take advantage of changing customer habits. Become an expert Ask yourself this – who would you rather deal with? A business that knows the product and service inside out and is passionate about it, or a firm that just wants to take your money?…
What small businesses can learn from the force of the Star Wars recent marketing activity
What can a multi-million dollar Disney-Lucas film have in common with your small business? It’s more than you think. 1. Creating anticipation Even though the film itself is getting released just before Christmas, they started releasing lots of collectibles on September 4th, dubbed as ‘Force Friday’. To get these…
Boost your blog with an outreach strategy
Company blogs can sit there gathering dust instead of boosting traffic and gaining leads. So we explore a number of ways to really boost the effectiveness of your content. For an effective blog, you need both a SEO and an outreach strategy. Many SMEs focus on SEO alone (probably because…