Are you looking to add videos to your social media marketing strategy? If so, read on to find out our top tips. 1. Try out different video lengths Choosing the length of a video all depends on your audience and what type of video you want to share with them.…
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Ross East
Optimising your website for social sharing
Is your content getting shared? If not, your website may lack social optimisation and the tools needed for readers to interact and share your messaging. Although paid advertising and SEO will always be integral to most marketing strategies, there’s nothing better than your content getting shared by word-of-mouth on…
The basics of event marketing
Events offer great opportunities to market your product or service directly to your target audience. We explore the basics of getting started. With events, you can start building relationships with both prospects and customers. It also gives your brand a face, enabling you to develop these relationships and boost sales.…
Are you making these common email marketing mistakes?
Before you start your next email marketing campaign, make sure you aren’t making the following mistakes. 1. Sending without permission If you’re sending emails to potential customers that haven’t given you permission to do so, you will most likely be marked as spam, and if you’re…
Making the most out of social media marketing
We explore a number of tips to increase your social media shares. If you make just a few adjustments to the way you approach your social media marketing, you could receive a massive boost in social shares. So here we take a look at a few ways to do just…
Four tips for small business success
We take a look at four tips to get your company firing on all cylinders. Employ these four PR and marketing tips to enjoy a positive start with your small business. Analyse your site traffic Find out where your traffic comes from. Look for sites that are already sending you…