Are you looking to add videos to your social media marketing strategy? If so, read on to find out our top tips.

Tactics for using video on social media

1. Try out different video lengths

Choosing the length of a video all depends on your audience and what type of video you want to share with them. Testing the lengths will give you a great idea of what works and what doesn’t.

Before you start anything, here’s a handy guide for the maximum video lengths social networks allow:

– Vine – six seconds
– Snapchat – 10 seconds
– Twitter says you should try to keep all videos under 30 seconds long
– Instagram – 60 seconds
– Facebook – 120 minutes.

2. Try out autoplay

Instagram, Facebook and Twitter all offer autoplay for videos. So when users scroll through their personal feeds, if your video pops up it automatically plays. This is a good way to encourage people to take the time out of their busy schedule to watch your video.

3. Ensure you have subtitles

Adding subtitles is something you should always think about, especially if your video is confusing when watched without sound! Many people watch videos on-the-go or in public places where sound isn’t an option. It’s also very beneficial to those who are hearing impaired. So to help users fully understand the message of your video without sound, try adding subtitles.

4. Try broadcasting live

Have you wanted to broadcast some breaking business news to your followers in real-time? Well, now you can with Facebook Live. Your followers can comment on the video in real time and you can also see the viewer count too.

Users can opt-in to receive notifications whenever you go live. Once you have finished the session, you can always save the video, upload it to your timeline and let followers who missed it watch it in their own time.

Periscope also offers a similar live video sharing service.

Read and comment on the original Social Media Examiner article.