Getting a great testimonial can be a very difficult task. We explore how to make the process easier for the client. What happens when a shop assistant recommends a product to you? Typically, you take their advice with a pinch of salt unless it’s backed up by an objective…
95 posts
Ross East
Is it time to change your SEO approach?
SEO best practices are constantly changing. It’s easy to get stuck in your ways in a successful environment, but be warned – this success might not be sustainable in the long-term. Luckily understanding the ever-changing SEO landscape isn’t as difficult as it sounds. If you get started now, the…
How accessible is corporate sponsorship?
When you think of corporate sponsorship, large firms sponsoring major events might spring to mind. But is it accessible to small to medium sized businesses? Corporate sponsorship is a type of advertising where businesses pay to be associated, or sponsor, certain events. Over recent years corporate sponsorship has been growing…
Capture your mobile audience
Consumer tastes rarely change, but their habits do. Websites have seen a stark increase from mobile traffic in recent years, so is it time for your business to react? Advertising and sales media typically adapts to new technologies when they enter the market, but the thing that stays the same…
Tips to keep your blog readers hooked
There are all types of blogs on the Internet ranging from fitness to personal and from nutritional to business. What’s the one thing they have in common? They need a good readership to flourish. One of the main reasons you will have a blog will most likely be to…
Tweeting the competition
Try not to ignore your competitors on social media. You might just miss a thing or two that could give you the edge. Ignoring the competition on social media is a great way to miss valuable insights that can help your company remain a step ahead of everyone else. Just…