In this blog we explore five factors that can make your ads more clickable. 1. Curiosity Humans are curious by nature. We want to know more about certain subjects that interest us. So if you start your advertisement with a question, the reader will most likely want to find out…
95 posts
Ross East
When is the right time to give something away for free?
Giving away your products or services for free isn’t sustainable, yet when used correctly, it can be very useful. Everyone likes getting things for free. The word ‘free’ carries considerable clout for any business, but it comes at a major cost. When you offer a freebie, it needs to…
How your business can benefit from Facebook
As Facebook has nearly as many members as there are people living in China, some of your customer base will most likely have an account. So we explore ways your business can benefit from Facebook. Since Facebook collects a tremendous amount of personal data, it seems like the perfect platform…
Making the most of a networking event
One of the best ways for business professionals to engage with customers, potential clients and colleagues is at a networking event. But starting a meaningful conversation with a stranger can be an uncomfortable process. Irrespective of how you feel, networking is a sure fire way to meet people who can…
April 21 – The last chance saloon for website mobile optimisation
Mobile usability has featured in Google’s search algorithm for years now. But from April 21, it will have a much bigger impact due to a major update. Previously, if you had a mobile optimised site, you will have ranked higher than other sites with similar content that were not…
Mobile marketing best practices
More consumers are using their mobile devices to make purchases. In this blog we look into some of the best practices for your next mobile marketing campaign. Sales using smartphones and tablets are skyrocketing year on year according to CIO. Clearly mobile marketing is the way forward, but there are…