How your business can benefit from Facebook

As Facebook has nearly as many members as there are people living in China, some of your customer base will most likely have an account. So we explore ways your business can benefit from Facebook.

Since Facebook collects a tremendous amount of personal data, it seems like the perfect platform to advertise on.

Here are a number of ways you can take advantage of Facebook’s huge audience:

1. Target your email lists with Facebook advertisements

Instead of simply sending a promotional email to your clients, try creating a Facebook ad that targets your email list. If they use the same address to sign into Facebook, they will be able to see your ad. This is ideal for driving traffic to your site, increasing brand awareness and upselling.

2. Start a Facebook contest

Try hosting a contest on Facebook for your followers to win your product or service. You could even join up with a charity to give a bigger boost to your community relations as well as brand awareness.

3. Install custom tabs

Facebook allows you to install custom tabs in addition to the regular ones. You could integrate your Pinterest channel and e-commerce site on your Facebook page for all to see!

4. Videos and video playlists

A YouTube tab is a simple way to get your videos onto your page. But Facebook has added its own video and video playlist options that enable you to add your own videos to your channel, making them look far more professional in the process.

5. Social media for customer service

Social media is a great way to connect with your customers. Potential clients can ask questions about your product or service in a less formal way than filling out a contact form or picking up the phone. Take advantage of this – your answers could convince others to make purchases too!

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