Take a look at our favourite tips to help you pitch your next guest blog post. 1. Put yourself in the receivers’ shoes Depending on the size of the website, editors can receive hundreds of emails enquiries a day. So you will need to adapt your messaging to this. Try…
95 posts
Ross East
How to improve lead generation on mobile
Considering how your audience thinks and acts is a must to improve lead generation on mobile devices. 1. Show the correct keypad When your prospects are filling in a form to sign up for something, the last thing they want is for the wrong keyboard to pop up for the…
Tips for B2B marketers
We explore a number of tips to secure more leads with your B2B content marketing efforts. Give to receive Most B2B marketing campaigns adhere to the ‘pay it forward’ rule. You have to provide value first, before you get anything of value back. B2B prospects nowadays expect a huge amount…
Content marketing trends of the year so far
As we are over halfway through 2016, we take a look at the current marketing trends of the year so far. 1. Organic reach is in decline Social media has been the go-to marketing channel to share information and news. It’s a dominant force in terms of content popularity…
How to include your followers in your social media marketing
If you would like to build a stronger community, but are unsure where to start, keep reading for our favourite tips. 1. Give your followers their 15 minutes of fame As there’s already a whole generation that grew up with Internet and social media, it’s no surprise that…
Perfecting your newsletter
We explore a few ways to really get the most our of your email newsletters. 1. Build your list first Before you send your first newsletter, you need to have enough people on your list to make it worthwhile. Consider the type of newsletter it is – is it for prospects…