Customers can recognise brands at a simple glance. So when you are building your brand, it’s important to keep the following factors in mind to create a strong foundation for your business to grow. 1. Never assume you fully know your customers Even though you may have set up…
95 posts
Ross East
When’s the right time to hire a bookkeeper?
Are you losing a considerable amount of time trying to find lost paperwork and balancing numbers when you should be focusing on your new marketing strategy? Yes? Then it might be time to hire a bookkeeper. Running an office and running a business is not the same thing. To ensure…
LinkedIn company profile explained
In this blog we will explore the LinkedIn company page components, ready for when you set up your own. 1. The overview of your homepage The ‘Home’ tab displays a snapshot of your company. This includes your most recent updates, a description of your company, and your company’s employees.…
How to improve your email marketing open rate
Email marketing isn’t dead – far from it. It still has one of the highest returns on investment and engagement rates of any marketing strategy. The key is standing out. One way to find out if your email marketing efforts are moving in the right direction is to track the…
Direct mail – An alternative to email marketing
Direct mail could be the ‘new’ marketing technique you are looking for to gain customers. Technology – specifically email – has changed the direct marketing industry. However, it hasn’t damaged the use of direct mail – in some ways it has increased its effectiveness. It’s great at directing customers to your…
Small business customer loyalty
Ensuring you have a long-term plan to earn and reward customer loyalty can make the difference in your small business. Loyalty might not be the thing that new businesses think of straight away, but the way you handle your relationship with customers should be at the forefront of your business…