Press Release

For immediate release

New Magazine Aims to Help People Find Happiness

happiful, a new monthly e-magazine with healthy ideas that change the world to launch Monday

happiful, a free monthly e-magazine is launching on on 20 March, International Day of Happiness. Full of inspirational real-life stories, interviews and tips to improve happiness, the magazine’s mission is to create a happier, healthier, more sustainable society.

happiful’s story

happiful founders Emma White and Aimi Maunders are sisters who started their first website, Counselling Directory back in 2005. Determined to make it easier for people to find support online, they grew to run five successful online directories within the health and wellness sector.

Each directory holds the same key message – to help people find happiness. In order to bring the directories under one umbrella and share inspirational content everyone can benefit from, they invented happiful magazine.

What to expect from issue 1

  • Real stories of hope – From the 40-year-old man who experienced a nervous breakdown, to our own founder’s story of overcoming OCD, each message explores the incredible resilience of human nature.

  • Interviews with role-models – Issue one speaks to Ruby Tandoh (former Great British Bake Off finalist), Kiss radio DJ Pandora and four musicians who are singing out against the mental health stigma.

  • Good news – Issue 1 will explore the role disposable drones could have on the health industry and how a change in diet can reduce cancer risk.

  • Expert advice – The directories behind happiful are full of qualified professionals who share their advice on being happy and well, alongside the editorial team’s own ‘happiful hacks’.

Key statistics

Across the five directories under the happiful umbrella, we have over 21,000 professionals and had more than 10 million visitors last year.

happiful will be promoted on all of these sites, making our potential readership huge.

Note to editors

happiful and its sister sites have a repository of resources for public and editorial use as well as supporting resources such as videos, infographics, articles for reprint, data and key fact-sheets on wellness topics. happiful can also provide quotes and resources from professional counsellors, nutritionists, therapists, life coaches and hypnotherapists.

Our Directories

Counselling Directory provides a huge support network of counsellors, psychotherapists and support organisations across the UK. Not only can visitors find a counsellor, they can learn about different types of distress, read about the varying approaches to counselling and find articles written by the counsellors themselves offering valuable information and advice.Visitors can also read personal experiences written by individuals who have had counselling, search for members who provide online, email and telephone counselling and find details of upcoming events, the latest news and related statistics. Each counsellor on the website must adhere to our Counselling Directory Policy, which ensures we list only registered/qualified professionals. Visit

Hypnotherapy Directory lists full profiles of hypnotherapists, detailing the different types of hypnotherapy offered, the fees they charge and their background information. Misconceptions about hypnotherapy can prevent individuals benefiting from the positive changes it can have. Hypnotherapy Directory seeks to challenge all misconceptions, ensure the public is aware of the positive changes it can bring, and provide information, advice and support. Upcoming events, the latest news and articles written by hypnotherapists can all be found on Hypnotherapy, along with the answers to a number of frequently asked questions. Each hypnotherapist must adhere to our Hypnotherapy Directory Policy to ensure only professional hypnotherapists are included on the website. Visit

Life Coach Directory aims to make life coaching much more accessible so many more people have the chance to experience how good it can feel. Life coaching statistics reveal that two-thirds of people who see a life coach find they are more self aware after having done so. Visitors to Life Coach Directory are able to find a life coach, read about the different areas that life coaching is available for, find articles written by our members and see any upcoming events they may wish to attend. Our Life Coach Directory Policy ensures we only list professional life coaches so visitors can feel safe using our service. The Life Coach Directory team is passionate about increasing awareness of the positive benefits life coaching can achieve. Visit

Nutritionist Resource seeks to bring together all the latest advice from qualified/registered nutritionists to ensure the public is aware of the positive changes good nutrition can bring, and provide information, advice and support. Visitors to Nutritionist Resource are able to find a nutritionist, read about what nutrition is, find articles written by our members and see any upcoming events they may wish to attend. Our Nutritionist Resource Policy ensures we only list professional nutritionists so visitors can feel safe using our service. The Nutritionist Resource team is passionate about increasing awareness of the positive benefits nutrition can have on all aspects of an individual’s life. Visit

Therapy Directory brings together complementary therapies and allows visitors to search for the complementary therapist most appropriate to their needs. Each therapist has sent in proof of qualifications and insurance, or proof of membership with a professional body, for each complementary therapy they appear for in the search results. There is a vast amount of information on each therapy and how it can help with different areas, along with information on all the professional bodies in each industry. There are some useful FAQs, articles by members, events and the latest news. Visit

Support us

happiful’s mission is to reach as many people as possible to inspire change. You can help us achieve this. To subscribe, visit For general enquiries, email us at For partnership or press questions, contact our press office for more information:

Amie Sparrow
01276 580030 (office)