We explore how marketers are dealing with the ever-shortening attention spans of consumers. The decrease in consumer attention span is down to a number of factors. The biggest factor that resulted in the movement was the transition to mobile content consumption with smartphones. Google has dubbed this a ‘micro-moment’. This…
95 posts
Ross East
The dos and don’ts of social media in 2016
Here are a few social media tips you should take on into the New Year. 1. Do create a social media calendar If you haven’t already, starting to plan out the majority of your social media posts or themes is a good thing to do to stay organised. There…
Four social media faux pas to avoid in 2016
Here we take a look at four social media mistakes you should avoid in the New Year. 1. Not tracking your links One of the best ways to track the value of your social media posts (what’s bringing in the most traffic), is by tracking your links. Many companies…
The top content marketing trends predicted for 2016
Here we take a look at a few of the top content marketing trends that are predicted for 2016. Algorithms may encroach on freelancers’ work According to research, you have read at least one article that was written by an algorithm without noticing. At this moment in time, journalistic algorithms…
How to market to tech-savvy millennials
As approximately 70 per cent of millennials research their shopping options on the web before purchase, you may want to adapt to cope with this consumer revolution. Create an omni-channel experience ‘Omni-channel marketing’ seems to be one of the latest buzzwords in the marketing space. It means that your company…
Five reasons why mobile devices will be key to the future of events
If your mobile phone is the hub of your digital life, it’s not much of a surprise that it can potentially have the capacity to have a big impact on how events operate. Wearables For many events, wearables could end up at the forefront of the ‘on-the-day’ activities. Smartwatches…