We explore eight online marketing terms that business owners should understand. Like most small business owners, your main priority is supplying impeccable customer service in order to gain positive word-of-mouth marketing, both online and offline. This can however take up the majority of your time, so you can’t really…
95 posts
Ross East
Getting the most out of your exhibition stand
Exhibitions are a great way of marketing your company and meeting potential customers. If your business is planning on participating in an exhibition, your goals will most likely be to obtain a number of qualified leads to take back to office and convert into paying customers. In preparation for the…
What is gamification?
We explore what gamification is and how it can be applied to small business marketing. Gamification can seem like a foreign word to some. It might sound like it’s a complicated marketing technique that is unobtainable to most small businesses, but it really isn’t. Have you got a…
How to improve your email conversion rates
We explore a number of tips to help your business improve email conversion rates. Business email marketing can be tricky. It’s difficult to capture your customers’ attention with a handful of words, with the goal to receive high open rates and conversions. So to make sure your emails don’…
Getting the most out of your LinkedIn profile
Is now the time to create or develop your LinkedIn profile? LinkedIn is one of the most popular social networks for small businesses in the UK. Hence why creating a strong profile page could be critical in maximising the potential of the opportunities it presents. LinkedIn connects 10 million professionals…