No matter what industry your business is in, understanding your audience will enable you to increase customer loyalty, retention and help you improve your practises. With the amount of readily available technologies around today, it’s easier than ever to understand your audience and find out who is interacting with…
95 posts
Ross East
The psychology behind the call to action
We explore the psychology behind a modern marketer’s best friend – the call to action (CTA) button. 1. Colour Colour may have more of an impact than you would initially think. According to a Kissmetrics study, 85% of people state colour as the main reason why they buy a product.…
Marketing on a small budget
We explore a number of tips on how to create a successful marketing campaign with a limited budget. The majority of all small business owners encounter the same problem – creating a successful marketing campaign on a shoestring budget. Although social media has made things easier, it’s not the only…
How to build a thriving Facebook page
Social media success is a long-term, multi step process. To get results, you need consistency, patience and commitment. In this blog we will look at nine tips to build your Facebook audience. 1. Promoting your page Try spending at least £5 a day for a week and measure the impact…
A few simple ways to increase your email open rates
Not getting the open rates you desire? Read on for a few tips on how to address this problem. There’s a reason why nothing has overtaken email marketing yet – it’s because it works. Even if you have the best relationship with your customer however, you are still fighting…
What you need to know - Instagram for business
We explore a number of ideas on how to make Instagram work for your business. The number of users on Instagram reached 200 million in 2014, with around a quarter of Fortune 500 businesses posting on average five times a week. And out of the top brands on the social…