Seeing as your landing page could be the first interaction a potential customer has with your brand, it’s best to make a positive first impression. A strong landing page isn’t just about impressing prospects and preparing them to convert. It’s also a massive part of SEO and…
95 posts
Ross East
Converting free trial users into paying customers
Boosting conversion rates is considered a tough nut to crack. Even if you are converting, there’s always room for improvement. So we look at a few ways to convert free trial users into paying customers. According to Softletter, 66% of businesses that employ a free trial model have less…
Five ways to improve customer retention
Customer retention is one of the most important factors in building and sustaining a successful business. According to studies, the majority of future revenue for businesses will come from existing customers. So we take a look at a few strategies that small businesses can implement for customer retention. 1. Be…
How to reduce the amount of unsubscribes from your email list
A strong email list can benefit your business with increased audience engagement and ROI. Here are a number of ways to reduce the amount of unsubscribes on your mailing list: 1. Make it clear what they are signing up for You need to strike a balance between giving users options…
What does the removal of side ads on Google search mean for your small business?
Google has decided to remove the pay per click (PPC) ads from the side of the search engine results page. You may have also noticed that it has increased the amount of ads at the top of the page from three to four. Since the change, there has been a…
Creating a social media plan
The first step to take when creating a social media plan is to understand and establish your goals and objectives that you would like to achieve. These objectives enable you to quickly react to campaigns that aren’t running so well. Without these targets, there is no way of gauging…