We explore four ways to win at local content marketing, setting aside your content from the rest. A unique approach is the best approach when it comes to local content marketing. The tactics that big businesses use nationwide might not necessarily work when targeting potential customers in your local town…
95 posts
Ross East
Why people aren’t sharing your content
Approximately sixty per cent of B2B organisations state that creating engaging content is one of their biggest challenges. This highlights the importance of understanding engagement metrics and learning what types of content speaks to your audience. Social shares is one such metric. They help amplify your content, stand as proof…
Enhance your email list with these lead magnifiers
A lead magnet’s purpose is to gain a prospect’s information (typically an email address) in exchange for a free offer. Inspiring visitors who consume your content to actually convert and give you their email address can be difficult, but with these lead magnet ideas, it should make things…
What digital marketing channels should you use?
Will it be email marketing, social media, organic search, or paid search? You will probably notice that you want to focus on each of these areas, so we explore the pros and cons of each. Email marketing Although email marketing can be seen as a bit old fashioned nowadays, it…
Using twitter for customer service
**Over the past few years, social media customer service has reached the mainstream. Yet some still find it hard to master. ** Many customers use channels like Twitter and Facebook to express their good and bad stories. Some companies are very quick at replying, to either thank them for the positive…
Common marketing mistakes that small businesses tend to make
**Marketing budgets for small businesses are already too small without having to recoup losses from expensive mistakes. ** We take a look at a few common mistakes you should really avoid. 1. Using social media to only build followers Social media is a great platform for small businesses, but many simply…