Carving out a successful niche business can be an extremely difficult task. Find out how to set your product/service apart from the competition. A successful niche business has its own ‘micro-specialisation’, this is when you become an expert on a specialised subject in an established niche field within an…
95 posts
Ross East
How does colour affect your marketing messages?
Some experts advise using the same colours for all marketing messages, where others suggest changing colours to match your product areas. So what else is there to think about when choosing colours for marketing? According to the Colour Marketing Group, four colours are forecasted to be popular in 2016. In…
Four tips to gain new customers
Here we discuss four ways to gain business from potential clients. All businesses need a steady flow of new customers to grow and even survive. So here are four top tips to convert potential customers into paying customers. 1. Put yourself in your customer’s shoes For your first meeting,…
Five ways Pinterest can drive revenue
All businesses can now benefit from Pinterest – even B2B companies! Read on to find out more. Pinterest, the image-centred social media platform that acts as a virtual pin board for users to collate new thoughts and ideas has been one of the highest growth platforms over the past few years.…
Four festive tips for social media marketing
The holiday season is a special time of year for businesses. So why let your social media efforts fall behind? Try these four tips to capitalise on the festive cheer. The months leading up to Christmas create a great opportunity for all types of business opportunities, but they also provide…
Four tips to conduct a top job interview
We discover four practical steps you can take to conduct a great interview first time around. If you are conducting an interview for a small business, it can be difficult to perfect the technique in the first, second or even third instance. So here are four practical steps for all…