Many understand the prominence of this social media channel, but there’s a major divergence between them and those who know how to use it to leverage their brand.
The clickable tweet
If you want your Twitter posts to convert, they need to be ‘clickable’. The Twitter platform is more dynamic than most give it credit for. When someone clicks on one of your tweets, this initiates a sort of domino effect through your followers. You will get more organic exposure the more engagement you get. So the more people you reach, the more shares you are likely to get. This will ultimately increase brand awareness and the amount of traffic to your site.
Here are a few easy ways to generate leads from Twitter:
1. Implement clear call-to-actions (CTAs)
Ambiguity will not encourage people to visit your website. Aim to provide clear, benefit-driven CTAs on specific tweets. To achieve this, you will need to know your audience. Before you start optimising your content, ask yourself these questions:
- Why is your audience following you?
- What are they looking to gain?
- How will you uniquely deliver what they want?
- What are the barriers that are preventing them from meeting their needs?
- How can you create immediate value for your followers?
When you understand the wants and needs of your followers, the sooner your tweets will resonate. Only then will you be able to provide a CTA that people will actually click.
2. Headline optimisation
A strong headline will effectively get you noticed. Even if you’ve got the best content it the world, it won’t get notice unless you have an eye-catching headline.
Here are a few tips to try to capture your target audience with your headlines:
- Test the punctuation – The use of question and exclamation marks can go one of two ways in your headlines. They can help increase click-through rates, but excessive use can stop people from clicking.
- Turn caps lock off – Not only is using all capitals over the top, but it can also make your messages harder to read and digest. Also make a decision if you use title case or not – then be consistent!
- Appeal to the interests of your followers – Your tweets should not always be about your company. Also refrain from using your brand name in the headlines. You need to connect with your followers, not preach to them.
Hashtags are a mainstay in most social media sites on the web. If you use them properly, they can boost sales and lead to an increase in engagement.
Proper use includes using them to boost your content to a new audience without overusing them. Too many hashtags will put people off engaging with your tweets.
According to Hubspot, tweets that use generic hashtags are difficult to track and are typically too broad. Ensure your hashtags resonate with your followers. Try creating new hashtags that are specific to your followers and to your brand.
Read and comment on the original Social Media Today article.